![]() The campaign running from today through to 31st December is supported across digital, OOH, print, radio and social, with Aldi asking its TikTok followers to shout out for Kevin, recreating the iconic scene from the advert.Īdam Zavalis, marketing director at Aldi UK, said, “Christmas celebrates the joy of being with loved ones and this year more than ever we all need a bit of light entertainment as we celebrate the season together. What follows is a series of fun, incident-packed exchanges between Kevin and the intruder - culminating in a finale where the identity of the intruder is finally revealed. ![]() ‘Quaking in his roots’, he devises a plan to warn off the uninvited guest. He is watching the big game on TV, when he hears heavy footsteps of an unknown intruder on the roof. Separated from his family, the scene cuts to Kevin, who is Home Alone. Once they are sitting happily on the plane, Katie notices that someone is missing…it’s ’KEVIN!’. But will he get to see Christmas Day? Or will he fall foul of an unknown home intruder?Ĭreated by McCann UK the ad that breaks on ITV tonight during I’m a Celebrity Get Me Out of Here, opens with Katie, Baby Jasper and Chantenay hurrying through a busy airport as they race to catch a flight to Paris. ![]() ![]() Kevin the Carrot makes his much-anticipated TV return today (Thursday 10th November).
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